Aristotle laid it out over 2000 years ago, and it’s constantly repeated on the web: stories are how we humans communicate meaning. Whether it’s a New York Times article about the importance of storytelling for business and ads – http://www.nytimes.com/2014/12/13/your-money/storytelling-to-find-a-job-or-build-a-business.html – or a presentation for a class,
telling stories is how we communicate meaning – and it’s a learnable skill!
Learning Living 
great stuff, Joan. We’re doing a lot of storytelling for the non-profit I work for. still the most effective way to engage people.
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