The Audience Shapes the Speaker

Last Wednesday, I presented to a group of university teachers in the morning, and then took a shuttle bus out to another campus to teach my first class this term. The experience reminded me of something all experienced teachers come to recognize – the audience shapes the speaker.

My first regular teaching job was teaching ESL to adult immigrants – in the Polish Hall on Barton St. in Hamilton. The teacher I was substituting for wrote out and explained the lesson to me ahead of time – a fifth level lesson in a series of six levels. I finished teaching it before the morning coffee break! While I was panicking, three of the students, recently arrived from then Czechoslovakia, invited me for a coffee in the Chinese restaurant next door. There, while “Hey Jude” played over and over – it was a long time ago;-> – these students gently told me that while I knew the English language, they knew the teaching technique and would I like them to help me. I had no hesitation in gratefully accepting. They shaped me as a teacher – I always try to learn from my students how they need/want to be taught.

Over many years of teaching I have found that I can teach using exactly the same lesson plan and get wildly different results. The time of day, the classroom, the size of the class, all these can contribute to the situation, but the overwhelming impact is the class’s willingness to engage in the learning. I’ve had classes who immediately engaged, I’ve had classes I could woo into engaging, I’ve had reluctant classes who engaged slowly and almost resentfully, and I’ve had – a bitter memory – a very few classes that made my teaching a hollow mockery where I was talking to myself. (I blame, in one case, an ignorant administration completely uninterested in teachers and students as people who fit or don’t fit together, but that’s an old story, thankfully.)

Last Wednesday morning, I was the fourth speaker talking to the group of teachers getting some professional development. My personal context is that I’ve been talking and writing about the pedagogical value of various free and easy web applications for at least four years. Often I have felt resistance or no response, whether to my blog posts, my presentations, or to informal conversations. I have taken solace by going to the edublogosphere where I read the reports of other teachers on what web applications they were using with their classes and I ‘follow’ their blogs and they follow mine. It’s a good community of practice, but it’s ll at a distance. Last Wednesday morning my audience was live, and and it was different.

I watched them respond to other presenters, and sensed their strong attention. The presenter immediately before me, Jim Cummins of OISE/UT, was fascinating and everyone responded strongly to him. I could tell the audience was highly open to being engaged. I relaxed despite my adrenalin flowing.

I was under somewhat of a handicap. My laptop couldn’t connect to the wireless, so I was using another laptop on another platform than I’m used to. As I spoke, using the wiki I had prepared on web basics for teachers, I discovered that the borrowed laptop I was using didn’t have the plug-ins for the videos I’d embedded! Another technical glitch! Usually that would throw me and my presenting skills would break down. Not this time, because I could feel the audience supporting me.

I haven’t had as much fun presenting in months. I could tell I was doing a good job because (my favorite test) they laughed at my bad jokes, and they asked good questions. Because they were such a good audience, I was a good presenter.

My afternoon class went well too. I was still ‘pumped’ from my morning, and excited about my first meeting with this class for a course I love to teach. A full room of students, some of whom heard about this course from previous students before they chose it, makes for a great audience. The class went well, and, as I took the names of those on the waiting list hoping to get a space, I felt the same kind of lift as in the morning. I hope the term goes as well as it feels it will!

Who’s the Audience and Where are they?

In response to Michele Martin’s post, Developing Work Literacies: Who’s the Target Audience?

I keep thinking about how information spreads. I’ve watched it spread online and know where to watch to keep up. I found the phrase that was going round the web a few months ago interesting: “News finds me!” and it’s true that web-savvy people set up networks that push the info they’re interested in at them. But what about offline? How does information spread there?

I thought about this yesterday as I picked up some cookies in an upscale market. There was a cooking show on the screen you could watch while waiting in the cashier lineup. Free ideas for meals! I thought about how people get inspired to learn while I was in an Apple Store attending a free workshop. The session had too much information to learn effectively but you could see the possibilities of Keynote, especially if you were familiar with PowerPoint (I am) and if you’d already played with Keynote (I have).

(An aside: if anyone knows how to change the font of a theme for the whole show rather than one slide at a time, I’d appreciate the information. Same thing with setting transitions for the whole show rather than one at a time. Other than those, I love Keynote.)

I thought about how people pick up ideas to try out while listening to friends and my husband discuss cooking shows. Then I thought about the strategy of a used car saleman (I think they know audience behavior;->) I used to teach with. When our office layout was changed, he always ended up next to the coffee. He said that it was the communication hub. They don’t have department coffee spots any more where I used to work; they have a Tim Hortons and a Second Cup. Maybe a Starbucks too by now; I haven’t been on that campus for a couple of years. The principle continues; people now meet in the coffee line-ups and chat. And there are notices, ads, and even screens with slideshows repeating themselves positioned around the lineups.

Word-of-mouth is powerful and can be stimulated by well-placed, well-designed media. If flyers and ads on the benefits of web and computer applications were as omnipresent as cooking shows and essay mills, if people were alerted in line-ups to one simple, short series of actions that could make their work easier or more interesting, wouldn’t that speed up the adoption of Work Litracy behaviors? If the posters or shows were rotated a couple of times a week, so there was both novelty and repetition, …

If there can be coffee franchises, why not Work Literacy franchises? Or have I gone too far into fantasy land again?