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Marketers prepare for ‘blended search’ :: BtoB Magazine – Annotated
“marketers will need to begin to optimize much more than text elements on their Web sites in the near future. They will need to optimize other types of content such as videos and podcasts.”
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Made To Stick: Why Some Ideas Survive and Others Die | by Chip and Dan Heath :: Excerpts – Annotated
“Those are the six principles of successful ideas. To summarize, here’s our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story. A clever observer will note that this sentence can be compacted into the acronym SUCCESs.”
“This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.” -
Micro Persuasion: Three Emerging Digital Careers to Watch
Matches what I see at freelancing communicators’ meetings.
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Pew Internet: Writing, Technology and Teens
Teens write a lot, but don’t see emails, texting, & messaging as writing.
Category: education
WebTools For Teachers 04/25/2008
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About the Beyond Bullet Points story template – PowerPoint – Microsoft Office Online
Great template for structuring a story. Very helpful.
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Pictures from Flickr & Creative Commons
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Amazin collection of communication tools!
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TeacherTube – An Introduction to FlickrStorm
Great for collecting images!
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The Canadarm can be seen in a couple of the photos.
WebTools For Teachers 04/23/2008
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What Makes Finnish Kids So Smart? – WSJ.com
How the Finnish schools teach
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ToonDoo – The Cartoon Strip Creator – Create, Publish, Share, Discuss!
WebTools For Teachers 04/22/2008
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BBC NEWS | Technology | Learning what makes Facebook tick – Annotated
“What we learn here isn’t just relevant to Facebook. The psychology that drives Facebook relates to other online success stories, including those blockbusters yet to be invented.”
“There is something enduring about what we are studying,” he declares, “whereas if you are learning how to programme a Facebook application, that then could change in 30 days from now. In fact it probably will; so that knowledge breaks.”
WebTools For Teachers 04/20/2008
WebTools For Teachers 04/19/2008
WebTools For Teachers 04/18/2008
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ACM Ubiquity – Knowledge Mechanics and its Temporal Nature
the differences between explicit knowledge, which has been or can be articulated, codified and stored in certain media, and tacit knowledge (i.e. personal knowledge that is difficult to express and communicate).
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Keeping your Mac locked down: a Mac OS X security primer: Page 1
WebTools For Teachers 04/17/2008
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Using Twitter with classes
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Innovate: Game-Based Learning: A Different Perspective
Gamers will know they are learning, but the main purpose will be game completion. Such games cannot be shortened or sanitized for educational purposes; they must be challenging, fully engaging, commercial games with real entertainment value. Users, immersed in the process of learning and creating within a believable experience supported by real and user-generated content, will develop skills and knowledge for use in other arenas. The outcomes of playing the game will be achievement and peer kudos, but the process of playing will have done much more.
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Useful for Twitter, too
WebTools For Teachers 04/16/2008
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YouTube – The Elements of Style by Maira Kalman
Gently beautiful & quirky
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21Classes – Free Classroom and Education Blogs – Home
“Customizable visibility and comment settings” Good feature for students, or anyone
Learning Living 