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Marketers prepare for ‘blended search’ :: BtoB Magazine – Annotated
“marketers will need to begin to optimize much more than text elements on their Web sites in the near future. They will need to optimize other types of content such as videos and podcasts.”
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Made To Stick: Why Some Ideas Survive and Others Die | by Chip and Dan Heath :: Excerpts – Annotated
“Those are the six principles of successful ideas. To summarize, here’s our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story. A clever observer will note that this sentence can be compacted into the acronym SUCCESs.”
“This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.” -
Micro Persuasion: Three Emerging Digital Careers to Watch
Matches what I see at freelancing communicators’ meetings.
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Pew Internet: Writing, Technology and Teens
Teens write a lot, but don’t see emails, texting, & messaging as writing.
Thank you very much for the article. 🙂
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